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JOURNAL OF PRAUDEN

PRAUDEN Brand Content Service Information

PRAUDEN Brand Content Service Information
2022-09-21

With the increasing importance of the online distribution network due to COVID-19, the number of customer requests for online page and social media materials regarding garment materials has been rising. As DOWN is one of the most expensive clothing materials, the material itself becomes a selling point for products. DOWN is a representative material to become the first keyword to search for when purchasing winter clothing as it is light, soft, and warm and has eco-friendly elements as a natural material.

As Korea’s first DOWN production supplier, PRAUDEN has been striving to deliver objective information about DOWN through its website, representing the field of DOWN materials and become a reliable sourcing partner with the largest number of certification in the domestic industry. As part of that effort, PRAUDEN launches the ‘PRAUDEN brand content service’ to help customers understand the down material and for convenience of customers.

What is PRAUDEN brand content service?

■ It is a service that provides content for customers to use for product marketing and sales. The service provides real photos, videos, certificates, etc., of DOWN materials, farms, and overseas corporations.

■ If a customer already in business applies for a service through the application link, a secure link to download the contents is sent by e-mail through the internal verification process. This service can be used to promote products using PRAUDEN’s filling materials on product sales and communication channels such as the homepage, online mall detail page, SNS, and home shopping.

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It is convenient for design professionals to search and utilize the materials directly. The content is expected to meet the needs of consumers who want to know more about the product, especially the material, and further enhance the transparency and reliability of the product.

If you wish to apply for the service, you can fill out the application form here.

 

By Lee Su-kyung, Brand Part