Marketing the Recycled Down
2019-12-26
PRAUDEN’s GRS-certified recycled down – launched last September – was first-of-its-kind in Korea and has drawn interests from a number of potential buyers since.
Check out the related article here.
With sustainability now matters more than any other values, it is all the more important to ensure the materials are processed eco-friendly and ethically, while pitching the use of recycled down has become an important part of promoting clothes. Find below some of the most commonly asked questions from the marketers of the recycled down:
Q. How to mark the use of recycled down on the Care Label?
A. No standardized recycled down mark is available yet; adding a separate “Recycled Down” label or tag from the Care Label is recommended.
Q. Does PRAUDEN provide buyers with Hang-tags for the recycled down?
A. Yes we are. Hang-tags for the recycled down features PRAUDEN Green Label, ‘greenized’ recycle object and color bar, as well as ‘eco font’ used the Hang-tag’s body text to represent eco-friendliness. The Hang-tags for the recycled down look as follows:
<Hang-tag for Recycled Down>
Q. How is GRS certified?
A. An internationally recognized certification for recycled textile, GRS(Global Recycled Standard) is only certified when an outside professional certifier is able to trace the entire manufacture process of clothing – from recycled materials sourcing to manufacture of the finished products- and ensure that the manufacturer stays socially and environmentally and prevents use of any chemical substances for eco-friendliness and sustainability.
Developed by Control Union on 2008 and transferred to Textile Exchange – a non-profit textile organization – on 2011, GRS joins RCS (Recycled Claim Standard) to certify use of recycled materials in the textile industry.
| Certification Commenced on | 2008 |
| Certification Provided by | Textile Exchange |
| Website | https://textileexchange.org/integrity/ |
| Certified Bodies (as of Sep. ‘19) | 413 Corporate Entities from 21 different countries |
<GRS>
| Inception | 2002 |
| Purpose of Organization | A non-profit organization for sustainable textile industry https://textileexchange.org/ |
| Certifications | 6 different certifications provided, including RDS, RCS and GRS |
| Member Companies (as of Mar. ‘19) | 260 Corporate Entities from 25different countries, including Nike, Adidas and Patagonia |
<Textile Exchange>
Q. Does PRAUDEN provide buyers with Hang-tags for GRS-certified products?
A. Yes we are. PRAUDEN is proud to present buyers with Hang-tags for GRS-certified products that satisfy all of the following conditions:
– The final corporate buyer (brand holder, sewing factory, etc.) is GRS-certified;
– Valid transaction certificates (TC) are issued throughout the entire transaction processes of the recycled down;
– GRS Certificate Number is available for the final corporate buyer; Certificate Number to be set forth in the Hang-tag;
– Official approval from the final corporate buyer for use of its own GRS Logo.
*The same conditions apply to RDS certificates.
<Hang-tag for GRS-certified Products>
Q. What are GRS certification standards?
A. GRS certification standards break down as follows:
– Traceability: means systemized traceability of the GRS-certified raw materials purchased and used to manufacture the finished products.
– Yield Manageability: means the amount of the GRS-certified raw materials used to manufacture, compared to the amount purchased.
– Pollution and Intermix Control System: means the ability of keeping uncertified raw materials / products from certified raw materials / products.
– Training and Education of the GRS Certification
– Social Responsibility: means obedience to the governing Labor Standards and Code of Conducts.
– Environmental Responsibility: means controllability of waste water, effluents and emissions in treatment facilities.
– Chemicals Controllability: means use of the permitted chemical substances for safety.
For more information, click here.
Awareness of sustainability has been raised over the past three years since PRAUDEN became the first RDS-certified recycled down provider back in 2015. With more buyers interested in providing recycled down and obtaining GRS Certification and the sources of recycled down are limited to waste clothing and bedding, it is important to become the first mover to secure as much recycled down as needed.
By Lee Su-kyung, Branding Part, PRAUDEN
