PRAUDEN > Brand Story
PRAUDEN > Brand Story
PRAUDEN, which is a combination of PROUD and ENERGY, refers to the premium down material brand from TP Inc., Korea’s best down processor with the know-how accumulated for over 40 years. PRAUDEN provides only the best-quality down through its strict screening of down & feather and innovative manufacturing process.
PRAUDEN is widely considered as the first and best down brand. Its pride and responsibility, as the first and best down brand, is the driving force behind its constant innovations.
In nature, nothing exists alone.
PRAUDEN understands and realizes the ways of the world through your life.
Faithful Supporter Alive
PRAUDEN will always stand by your side as a faithful supporter in your life.
Positively Warm, Unforgettable Warmth
PRAUDEN resides in your life as positively warm, unforgettable warmth.
Honesty[:正直]
The warmth of PRAUDEN starts from “Honesty”.
Carefulness[:細心]
The warmth of PRAUDEN is expressed as “Carefulness”.
Excellence[:卓越]
The warmth of PRAUDEN is remembered as “Excellence”.
We proudly introduce Korea’s first premium down material brand launched on the basis of advanced technology.
The solid and polished font, which expresses the advanced technology and professionalism of PRAUDEN, visually showcases pride and satisfaction of our premium product. The round object located in the upper right corner of the logo expresses PRAUDEN’s technology that maintains the same temperature as that of the human body.
“Positively Warm” intuitively exhibits the unique warmth of PRAUDEN. Enjoy Positively Warm PRAUDEN wherever you need it.
The symbol visually displays down and feathers which are the main materials of PRAUDEN. Detailed expressions of down and feathers reveal a delicate brand image.
The yellow-red gradation bar symbolizes the diverse energy of PRAUDEN. In addition, the main color, black, expresses the confidence and pride of PRAUDEN as a specialized down brand.
