{"id":6416,"date":"2017-02-27T18:14:34","date_gmt":"2017-02-27T09:14:34","guid":{"rendered":"http:\/\/prauden.co.kr\/prauden-proud-energy\/"},"modified":"2024-03-29T13:55:19","modified_gmt":"2024-03-29T04:55:19","slug":"brand","status":"publish","type":"page","link":"https:\/\/prauden.co.kr\/en\/prauden\/brand\/","title":{"rendered":"PRAUDEN = PROUD + ENERGY"},"content":{"rendered":"

[vc_row css_animation=”element_from_fade” type=”grid” background_color=”#ebebeb” padding_top=”0″ padding_bottom=”0″ transition_delay=”1″][vc_column][vc_empty_space height=”20″][vc_column_text el_class=”breadcrums”]PRAUDEN\u00a0> Brand Story<\/p>\n

<\/h4>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”element_from_fade” type=”grid” background_color=”#ebebeb” padding_top=”0″ padding_bottom=”0″ transition_delay=”1″][vc_column][vc_separator align=”align_left” type=”small” position=”left” color=”#414042″ thickness=”1″ width=”25″ up=”20″ down=”20″][vc_column_text]<\/p>\n

PRAUDEN = PROUD + ENERGY<\/h2>\n

<\/h4>\n

[\/vc_column_text][vc_empty_space height=”5″][vc_column_text]PRAUDEN, which is a combination of PROUD and ENERGY, refers to the premium down material brand from TP Inc., Korea\u2019s best down processor with the know-how accumulated for over 40 years. PRAUDEN provides only the best-quality down through its strict screening of down & feather and innovative manufacturing process.[\/vc_column_text][vc_empty_space height=”20″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css_animation=”element_from_fade” type=”grid” transition_delay=”1″][vc_column][vc_empty_space height=”60″][vc_separator align=”align_left” type=”small” position=”left” color=”#414042″ thickness=”1″ width=”25″ up=”0″ down=”20″][vc_column_text]<\/p>\n

Brand Story<\/h2>\n

[\/vc_column_text][vc_empty_space height=”10″][vc_column_text]PRAUDEN is widely considered as the first and best down brand. Its pride and responsibility, as the first and best down brand, is the driving force behind its constant innovations.[\/vc_column_text][vc_empty_space height=”40″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css_animation=”element_from_fade” type=”grid” background_color=”#ffffff” padding_top=”0″ padding_bottom=”0″ transition_delay=”1″][vc_column width=”1\/2″][vc_empty_space height=”40″][vc_column_text]<\/p>\n

Philosophy<\/h3>\n

[\/vc_column_text][vc_separator align=”align_left” color=”#414042″ thickness=”1″ up=”20″ down=”0″][vc_separator align=”align_right” type=”small” position=”right” color=”#414042″ thickness=”7″ width=”25″ up=”-4″ down=”20″][vc_column_text]In nature, nothing exists alone. <\/b><\/p>\n

PRAUDEN understands and realizes the ways of the world through your life.[\/vc_column_text][vc_empty_space height=”40″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”40″][vc_column_text]<\/p>\n

Mission<\/h3>\n

[\/vc_column_text][vc_separator align=”align_left” color=”#414042″ thickness=”1″ up=”20″ down=”0″][vc_separator align=”align_right” type=”small” position=”right” color=”#414042″ thickness=”7″ width=”25″ up=”-4″ down=”20″][vc_column_text]Faithful Supporter Alive <\/b><\/p>\n

PRAUDEN will always stand by your side as a faithful supporter in your life.[\/vc_column_text][vc_empty_space height=”40″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css_animation=”element_from_fade” type=”grid” background_color=”#ffffff” padding_top=”0″ padding_bottom=”0″ transition_delay=”1″][vc_column width=”1\/2″][vc_empty_space height=”40″][vc_column_text]<\/p>\n

Vision<\/h3>\n

[\/vc_column_text][vc_separator align=”align_left” color=”#414042″ thickness=”1″ up=”20″ down=”0″][vc_separator align=”align_right” type=”small” position=”right” color=”#414042″ thickness=”7″ width=”25″ up=”-4″ down=”20″][vc_column_text]Positively Warm, Unforgettable Warmth <\/b><\/p>\n

PRAUDEN resides in your life as positively warm, unforgettable warmth.[\/vc_column_text][vc_empty_space height=”40″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”40″][vc_column_text]<\/p>\n

Core Values<\/h3>\n

[\/vc_column_text][vc_separator align=”align_left” color=”#414042″ thickness=”1″ up=”20″ down=”0″][vc_separator align=”align_right” type=”small” position=”right” color=”#414042″ thickness=”7″ width=”25″ up=”-4″ down=”20″][vc_column_text]Honesty[:\u6b63\u76f4]<\/strong><\/p>\n

The warmth of PRAUDEN starts from \u201cHonesty\u201d.<\/p>\n

 <\/p>\n

Carefulness[:\u7d30\u5fc3]<\/strong><\/p>\n

The warmth of PRAUDEN is expressed as \u201cCarefulness\u201d.<\/p>\n

 <\/p>\n

Excellence[:\u5353\u8d8a]<\/strong><\/p>\n

The warmth of PRAUDEN is remembered as \u201cExcellence\u201d.[\/vc_column_text][vc_empty_space height=”40″][vc_empty_space height=”40″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css_animation=”element_from_bottom” type=”grid” transition_delay=”1″][vc_column][vc_empty_space height=”60″][vc_separator align=”align_left” type=”small” position=”left” color=”#414042″ thickness=”1″ width=”25″ up=”0″ down=”20″][vc_column_text]<\/p>\n

Brand Identity<\/h2>\n

[\/vc_column_text][vc_empty_space height=”10″][vc_column_text]We proudly introduce Korea\u2019s first premium down material brand launched on the basis of advanced technology.[\/vc_column_text][vc_empty_space height=”60″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css_animation=”element_from_fade” type=”grid” padding_top=”0″ padding_bottom=”0″ transition_delay=”1″][vc_column][vc_single_image image=”5061″ img_size=”medium” alignment=”center”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css_animation=”element_from_fade” type=”grid” padding_top=”40″ padding_bottom=”0″ transition_delay=”1″][vc_column width=”1\/2″][vc_empty_space height=”40″][vc_column_text]<\/p>\n

Logo<\/h3>\n

[\/vc_column_text][vc_separator align=”align_left” color=”#414042″ thickness=”1″ up=”20″ down=”0″][vc_separator align=”align_right” type=”small” position=”right” color=”#414042″ thickness=”7″ width=”25″ up=”-4″ down=”20″][vc_empty_space height=”20″][vc_single_image image=”3981″ img_size=”full” alignment=”center”][vc_empty_space height=”40″][vc_column_text]The solid and polished font, which expresses the advanced technology and professionalism of PRAUDEN, visually showcases pride and satisfaction of our premium product. The round object located in the upper right corner of the logo expresses PRAUDEN\u2019s technology that maintains the same temperature as that of the human body.[\/vc_column_text][vc_empty_space height=”40″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”40″][vc_column_text]<\/p>\n

Slogan<\/h3>\n

[\/vc_column_text][vc_separator align=”align_left” color=”#414042″ thickness=”1″ up=”20″ down=”0″][vc_separator align=”align_right” type=”small” position=”right” color=”#414042″ thickness=”7″ width=”25″ up=”-4″ down=”20″][vc_empty_space height=”20″][vc_single_image image=”3984″ img_size=”full” alignment=”center”][vc_empty_space height=”40″][vc_column_text]\u201cPositively Warm\u201d intuitively exhibits the unique warmth of PRAUDEN. Enjoy Positively Warm PRAUDEN wherever you need it. [\/vc_column_text][vc_empty_space height=”40″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css_animation=”element_from_fade” type=”grid” padding_top=”0″ padding_bottom=”40″ transition_delay=”1″][vc_column width=”1\/2″][vc_empty_space height=”40″][vc_column_text]<\/p>\n

Symbol<\/h3>\n

[\/vc_column_text][vc_separator align=”align_left” color=”#414042″ thickness=”1″ up=”20″ down=”0″][vc_separator align=”align_right” type=”small” position=”right” color=”#414042″ thickness=”7″ width=”25″ up=”-4″ down=”20″][vc_empty_space height=”20″][vc_single_image image=”4845″ img_size=”full” alignment=”center”][vc_empty_space height=”40″][vc_column_text]The symbol visually displays down and feathers which are the main materials of PRAUDEN. Detailed expressions of down and feathers reveal a delicate brand image.[\/vc_column_text][vc_empty_space height=”40″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”40″][vc_column_text]<\/p>\n

Color<\/h3>\n

[\/vc_column_text][vc_separator align=”align_left” color=”#414042″ thickness=”1″ up=”20″ down=”0″][vc_separator align=”align_right” type=”small” position=”right” color=”#414042″ thickness=”7″ width=”25″ up=”-4″ down=”20″][vc_empty_space height=”20″][vc_single_image image=”4842″ img_size=”full” alignment=”center”][vc_empty_space height=”40″][vc_column_text]The yellow-red gradation bar symbolizes the diverse energy of PRAUDEN. In addition, the main color, black, expresses the confidence and pride of PRAUDEN as a specialized down brand. [\/vc_column_text][vc_empty_space height=”40″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”element_from_fade” type=”grid” background_color=”#ebebeb” padding_top=”0″ padding_bottom=”0″ transition_delay=”1″][vc_column][vc_empty_space height=”20″][vc_column_text el_class=”breadcrums”]PRAUDEN\u00a0> Brand Story [\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”element_from_fade” type=”grid” background_color=”#ebebeb” padding_top=”0″ padding_bottom=”0″ transition_delay=”1″][vc_column][vc_separator align=”align_left” type=”small” position=”left” color=”#414042″ thickness=”1″ width=”25″ up=”20″ down=”20″][vc_column_text] PRAUDEN = PROUD + ENERGY [\/vc_column_text][vc_empty_space height=”5″][vc_column_text]PRAUDEN, which is a combination of PROUD and ENERGY, refers to the premium…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6452,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/prauden.co.kr\/en\/wp-json\/wp\/v2\/pages\/6416"}],"collection":[{"href":"https:\/\/prauden.co.kr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/prauden.co.kr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/prauden.co.kr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prauden.co.kr\/en\/wp-json\/wp\/v2\/comments?post=6416"}],"version-history":[{"count":3,"href":"https:\/\/prauden.co.kr\/en\/wp-json\/wp\/v2\/pages\/6416\/revisions"}],"predecessor-version":[{"id":19390,"href":"https:\/\/prauden.co.kr\/en\/wp-json\/wp\/v2\/pages\/6416\/revisions\/19390"}],"up":[{"embeddable":true,"href":"https:\/\/prauden.co.kr\/en\/wp-json\/wp\/v2\/pages\/6452"}],"wp:attachment":[{"href":"https:\/\/prauden.co.kr\/en\/wp-json\/wp\/v2\/media?parent=6416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}